Over Building A Web Page

The tendancy of any newbie web designer is to add everything they can find to a web page. Have eyes popping out of the background, fish swiming behind the mouse cursor and 100 cartoon animations poping bobing in every corner.

And although the carnival theme is popular at disneyland, it does not make for a good website.

Using flash banners and having anything in motion is a total distraction and takes away from whatever product you may want to sell.

Graphics do not impress anyone. People say, so what! So you can do the same thing everyone else can do. So you had a pro make a barking dog at the top of the page which is just annoying me right now.

Most web surfers have seen it all before. They are not on your website to look at moving images, they are there to read about your business, learn about your company or product or buy something.

Simple text based forms are taking over the search engines. And the reason is simple. They have a unique exchange of ideas and have value to anyone interested in the topic.

So why does your website have a bucket full of flash and nothing valuable in the form of answers. No articles, no information.

The search engine could not care less about your barking dog. But they will care if you write an article on how to stop a dog from barking. Of how to care for your pet.

People want to know the answers to those questions, they search for them and they will find your website. They will be impressed with your expert knowledge and likely buy your product.

If you think I am pulling your leg, look at the site you are on. Low graphics, articles about website hosting and building pages. You are reading it.

So when you build your own site, take a lesson from yourself. How did you learn what you know? Reading? School?

You did not learn to care for dogs by watching an animated barking dog on a web page. And other people want answers not images. Solutions and not problems.

If you are too lazy to write out some pages and offer up your expertise in your field, don't expect too much search traffic. Because people are not searching for flashy graphics.